Why your bakery business needs a website

Pretty much all businesses need a website. It’s just a fact of the world we live in today.

Whenever someone is looking for something, they will Google the answer. Whenever someone comes across a new business, they will Google it for more information. If someone is looking for a baker in your area, you want someone to find you first when they Google it.

The single best way to be found through an internet search is to have a website.

Sure, Facebook pages and other social media accounts may appear in search engines, but they are far less reliable and much more difficult to control.

Having your own website puts you in control of the information you’re sharing about your home bakery business and how it will be found. Plus having a website will make you stand out from all other businesses available on social media and will make you more reliable.

The Pros of Having a Bakery Website:

You can be found in a Google search = more customers
Look professional = impress potential customers turning them into future orders
Cohesive branding across your business = sets you apart from competition
Showcase your best work = showcase the types of cakes/bakes you want to work on to attract those types of orders
Can funnel all order enquiries through your site to keep things organised = save yourself time by keeping all your orders coming into your email via one contact form on your website
Attract ideal customers = your branding, images and language on your site can be targeted to the specific types of customers you want to attract
Answer FAQ’s simply and easily = save yourself time answering the same questions over and over again by directing customers to your frequently asked questions page on your site
You can save third party commissions.
You can run your own coupons and offers and can acquire new customers
With a website you will gain trust of your social profile followers and can turn them into customers more easily
It will help you elevate your brand value.
You can automate a lot of tasks( like a thank you for ordering email or message, payment receipts at one place, popup offer when a new visitor visits your website, stock management and much more)

“Isn’t a Facebook or Instagram Page Good Enough?”

Facebook & Instagram are hugely popular, but the first thing people do when they want to find out more about… well, anything, is to ‘Google it’.

As I’ve mentioned above, your dedicated business website is more likely to show up on a Google results page than your Facebook business page is – all because of some complicated search engine optimisation.
Another thing to consider is, you are very limited to display and do things as you want when it comes to Facebook or Instagram.

By having a creative and attractive website for your bakery business, with an online ordering and payment system which will not only save your third party commissions (Such as Swiggy or Zomato) but will make your brand look more professional.

You can also run multiple discount coupon offers as an advertisement strategy (to acquire new customers or to turn existing customers into returning customers).

By having a website and coupon system you can gain trust of your existing social media followers and convert them into customers.

Do let us know what you think about it?

Feel free to contact us for any query! We would love to help you grow your business.